Where do you see popups? I turned the advertising over to an ad agency but I specifically told them I didn't want popups on the site. Also, when you're logged in you should actually see less ads than folks who aren't logged in. I definitely don't want to hinder the member experience too much but you're only the second person to say anything about the ads since I switched companies. The other one was The Wesp and I assumed he was mostly joking.
I definitely don't do this for the money. It could be another few years before I break even on everything I've spent, and we won't even talk about the time I spend working on this site on a daily basis, especially during the football season. I just now, this year, got back what I paid to Granger for the site, not counting the monthly expenses I pay for the site server, mail server, off-site backup storage, spam prevention, and software licensing fees.
Anyways, I only say all this because I don't want people thinking I'm some greedy douchebag who is sitting back, collecting a check, and getting rich off of this site, because that's simply not the case. The last several years it's pretty much made enough to pay for my fuel when I do go to games and for my week at the state championships.