Wins are good, don't get me wrong, but winning only generates so much interest. To me, it is the intensity of the game, the work ethic of getting through two a days, the comradarie generated by teamwork, going out on Friday nights and proving to yourself, your coach, and your community how much heart you have, and mainly loving the game of football. I know there has to be 25 to 40 boys in high school there. Sounds like it may be a parent thing, or sometimes there are just a group of wussies coming through who just wont play a contact sport.
Maybe they will win the UIL spelling contest.