The summer after our Follett player was ejected I ran into two officials at Wal-Mart who wanted to talk about that situation and how the "big school" game officials were handling the new rule. Both said all their buddies were choosing either not to make that call or not ejecting the player, rather issuing him a warning that another such hit would result in his ejection. That was the 2014 summer. Apparently at that time the option to warn, to apply a strike two option was there. That must have changed since then.
CoachSatcher is 100% right. Common sense demands a check and balance to this rule. The rule was designed to prevent an offense from running a play where the defensive player is singled out for a blind-side crackback to the head. The Amarillo chapter called it the Ormesher Rule, referring to our game with RS in the 2012 state championship. It is being applied by inexperienced officials after a shoulder pad hit to the chest whether seen or unseen.. But most new officials may not have any prior knowledge of such a play because it is so rare. Many people think that crackbacks and cutblocking are against the rules and therefore cheating. Designed plays are rare. However, if you play RS and Follett, and a few others, you better have your players aware of them and how to avoid them. Well, correction, cant avoid but can handle them much better than being blind to them. Case in point: Jordan Hicks of RS was a master of crackbacks and because of that he looked for them anytime he was chasing a ballcarrier from behind or from an angle. In the 2001 district game against Panther Creek he saw two Panthers in one play line him up in their sights for cracks. Both players he turned the tactic on the crackers and cracked both of them. One player hit the fire ant infested field like a slab of pork loin, the other popped back a couple of yards and just stared at Jordan as he ran off to continue the chase. No one ever tried to crack Jordan again. I believe the second player was Halffman...not a patzer.
We cut the lead blocker for Calvert in 2002 and 2003 because that dang Ford kid would get multiple blocks when leading on sweeps. It worked okay in 2002, but we still lost 57-60. The next year Ford missed our playoff game so we used it against the other Ford, Brian to good effect and won 42-28.
The Crack play can and has changed the direction of many games. In 2002, 2003, 2008 and 2012 RS used it with game changing results, winning every game we/they used it in except the 2003 semi-final loss to Strawn.
Maybe another idea would be to let the White Hat decide if the hit was Targeting, and/or if the player should be ejected.
I don't know, but it is clearly evident that something needs to be added.