Gotta hand it to teams who are outmatched week in and week out ... and still stick it out.
Part of the time, it's because you don't have the talent or the numbers of your opponent. Those guys are playing for the love of the game, friendship of their teammates, and for the honor of their school. It's tough to get your head handed to you week after week, but keep showing up at practice every day and showing up the following Friday thinking that this week, it could be a win.
Part of the time, it's because you don't have the leadership (be it on the field, on the bench, or at the school administration level). Those are the times you have to sit down (as a player, coach or administrator) and decide what to do to change those problems ... may not be in changing people, but changing attitudes. Maybe as a coach it means learning from other coaches, going to clinics, spending the time watching film, building a program.
And part of the time is that it takes some time to realize the year-round committment it takes to succeed at football. Yes, it's important to play other sports and other committments (such as school work, family and faith) but the idea that you can show up in August ... or September ... roll the balls out of the storeroom closet and play football is a myth. And it takes a new school a couple years to figure that out.