If a kid can play, doesn't matter where he is they will find him. If he can't, doesn't matter where he is they won't want him. Quote from a Hawaii recruiter.
I believe it is the responsibility of the player and his/her family to get the attention of a prospective school. A coach must be careful recommending players to colleges, for when they bust the coach's rep. is affected and future assistance with other more deserving kids is damaged. There are dozens of entities that make it their business to help kids and colleges hook up.
Texas Tech alumni started calling us about Tyler the Sunday after we won the 2004 state championship, his freshman year. We spoke to many from Tech and several other schools. Looking back they always said several things consistently.
One, pay attention to his academics.
Two, play as many sports as he could, with emphasis on basketball and track, CC too.
Keep him safe from risqué entanglements.
And it would help if we would win another title or two.
His sophomore year I asked one why they wanted him to run CC. He said didn't matter how fast he ran, it revealed and strengthened his character.
We did everything but the Cross Country.